About us.

About us.

Frotscher - agency with heart, soul and decades of experience

After eight years as marketing and key account manager at SALOMON, Peter Frotscher founded the sports & fashion agency Frotscher, as well as the PR agency Frog Press at the end of 1982. Since 2011, the agency has been managed in the second generation by Joscha Frotscher.

Successful in second generation: Joscha Frotscher and his team

Joscha Frotscher saw the dynamic development of rapidly changing trade structures as a great opportunity to restructure the agency. Trade fair and association events that were no longer up to date led to a clear result after intensive discussions with our long-term trading partners.

In addition to professional handling and use of IT and new media, maximum competence, accessibility and clear segmentation have absolute priority.

As a consequence, a second showroom was opened in 2019 at the MOC Munich. Since then, the Frotscher agency has been responsible for the entire German market with a special focus on the southern and central areas.

Current partners:

GIESSWEIN, HAVAIANAS, CMP, SERGIO TACCHINI, HOFF, Natural World, BANANA MOON, SEALSKINZ, Oak&Hyde, INUOVO, UYN

to our brands