Project Description

Havaianas

Havaianas is a Brazilian brand of flip-flop sandals, developed and patented in 1962. It is currently owned by the Brazilian manufacturing company Alpargatas SA. The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiian," and the pattern on the soles of the sandals resembles the straw soles of the Zori. Originally, all Havaianas had white insoles with colored outsoles and straps. Because of their simplicity and low price, the sandals became popular among Brazil's lowest social classes.

A fashion trend that began in the 1990s was to invert the sole to face the colored outsole upward, creating the appearance of a monochromatic sandal. In response, Havaianas launched a new line of eight monochrome sandals called Havaianas Top in 1994. Citizens of higher social classes then began wearing Havaianas. In 1998, with the FIFA World Cup coming up in France, Havaianas introduced a line of flip-flops with a small Brazilian flag on the strap to show support for the Brazilian team. Havaianas embodies "Brazil's fun, vibrant and spontaneous way of life." Havaianas flip-flops are the most popular in the world. 200 million pairs are sold every year.

A brand of the Frotscher agency